Rapido marketing beat Ola and Uber by going after drivers, not riders. Here is how the zero-commission model won 65% of India’s bike-taxi market.
Amisha Sharma
Does brand purpose sell more shampoo? The data shows product benefit sells; purpose only works baked into a better product. Here’s what the numbers say.
India’s creator economy influences $350B in spending, but only 8-10% of creators earn money. Here’s who actually gets paid, and why most don’t.
Rapido marketing flipped the ride-hailing model. It charged drivers rent, not commission, and overtook Ola and Uber. Here is the system underneath.
The Whole Truth turned Bollywood’s banned Choli Ke Peeche into Protein Ke Peeche Kya Hai, exposing hidden ingredients in protein powders. Here is why the…
The Brand Crush is an independent, unsponsored brand journalism publication covering Indian brands. No sponsors, no agency briefs, no sugar-coating.
Rapido marketing beat Ola and Uber without outspending them. It stopped taxing drivers, hit 74 million users, and now leads India’s ride-hailing market.
Meesho marketing built India’s biggest e-commerce platform on one word: cheap. A teardown of the value-vs-aspiration trap, the 0% model, and the post-IPO ceiling.
Indian startups treat funding rounds like product launches. But a press release is not a brand. Here is why capital announcements fail as marketing.
UPI business model explained: on the payment itself almost nobody makes money. Here is who actually profits, why UPI is free, and where the real…
