Quick commerce unit economics, decoded. Blinkit earns about Rs 1.35 per order, Instamart loses Rs 76, Zepto burned Rs 5,905 crore in FY26. The real…
Amisha Sharma
Amul topical ads are made by 3 people in 4 to 5 hours with no client approval, and the process is 60 years old. Here…
Fake scarcity is a banned dark pattern in India. Here is why shopping apps show Only 2 left in stock, what the CCPA 2023 rules…
Byju’s marketing spent about Rs 8,029 crore on ads to build a famous brand. The company still collapsed. Here is what the Byju’s marketing machine…
Ola Electric drew 10,644 complaints and a CCPA notice in 2024. Bhavish Aggarwal’s answer was a tweet. Here is what that cost the market leader.
The Fevicol bus ad won a Silver Lion at Cannes in 2002 and still tops every best Indian ads list. Here is the strategy no…
Zepto raised $400M at a $7 billion valuation in 2025, but its average order is just Rs 410, the lowest in Indian quick commerce. The…
Tata Neu, Paytm, PhonePe, and JioMart all tried to build India’s super app. Open rails, fierce competition, and user behaviour make it structurally impossible.
Subscription dark patterns make Indian apps easy to join and hard to quit. See the tricks, what the CCPA banned, and how to cancel without…
Rapido didn’t try to beat Ola and Uber at cabs. It picked the lane they ignored. Here’s the positioning playbook behind India’s largest bike-taxi platform.
