boAt’s marketing made earphones a fashion statement. How it became India’s No.1 wearable brand at 29.2% share, the playbook, and the bet that cracked.
Amisha Sharma
Dark patterns in Indian travel-booking apps are everywhere. A LocalCircles survey found 21 of 26 platforms used one. The tricks, the rules, and how to…
Amul marketing has run the same daily topical ad for about 60 years. Here is why that discipline beats every flashy rebrand, with GCMMF turnover…
Cure.fit raised $700M+ then bled across four businesses. How identity sprawl nearly killed it, and why becoming just Cult is saving the company.
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What is quick commerce really selling?
Why does the dark store decide everything?
Why can’t three players all clear the profit line?…
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What was Dream11 actually selling?
Why did Dream11 spend so much on cricket?
What happened to the model when tax changed?
Was…
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Is influencer marketing dead in 2026?
Myth 1: “Influencer marketing is dead”
Myth 2: “Mega-influencers and celebrities drive sales”
Myth 3: “More…
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Is CRED’s gamified rewards system genius or a casino in a fintech wrapper?
What is CRED actually selling you?
Why does the…
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Why does “spend to grow” feel like the only option?
What did Zerodha actually sell instead of ads?
How does a cheap…
