Good Glamm Group collapse explained: 10 acquisitions in 9 months, a Rs 917 Cr FY23 loss, and why ScoopWhoop resold for Rs 20 Cr. The…
Byju’s marketing spent about Rs 8,029 crore on ads to build a famous brand. The company still collapsed. Here is what the Byju’s marketing machine…
Meesho marketing built India’s biggest e-commerce platform on one word: cheap. A teardown of the value-vs-aspiration trap, the 0% model, and the post-IPO ceiling.
Cure.fit raised $700M+ then bled across four businesses. How identity sprawl nearly killed it, and why becoming just Cult is saving the company.
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What was Dream11 actually selling?
Why did Dream11 spend so much on cricket?
What happened to the model when tax changed?
Was…
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The First Mover That Moved Last
The Rise and Freefall
The Discount Addiction
Fake Orders, Fake Growth
The Ola Acquisition Disaster
Why…
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The Verdict
The Timeline of a Slow Death
The Discount Death Spiral
The Leadership Vacuum
The Ghost Restaurant Problem
The Ola “Rescue”…
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From Darling to Disaster
The “Cool Credit” Problem
The Regulatory Reckoning
The Forced Merger
When the Brand Promise Collapsed
Fintech’s Grow-Now Culture…
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The Verdict
The Growth Mirage
The Billion-Dollar Ad Machine
The Sales Floor of Horrors
The Acquisition Graveyard
The Psychology of Fear-Selling
The…
