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Most Brand Stories Are
Lies. We Tell The Real Ones.

You’ve been fed PR fluff your whole life. Time for some honesty.
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The Brand Story

Our Mission

We exist to tell the real stories behind the brands you love (and hate). No PR spin. No corporate fluff. Just the truth about what’s actually happening in the world of business and culture.

What We Believe

We believe that brand stories matter. They shape how we see the world, what we buy, and who we become. But most brand stories are carefully crafted lies designed to make you feel something that isn’t real.
We’re here to cut through that. We believe in honesty, complexity, and the messy reality behind every brand. We believe you’re smart enough to handle the truth.
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What We Cover

Crushed

Brands that failed spectacularly. The stories of companies that didn't see it coming.

Crushing On

Brands doing it right. The companies that actually walk the walk.

Comebacks

The resurrection stories. Brands that got knocked down and came back stronger.

Products

Deep dives into the products that changed everything (or tried to).

Brand Wars

When brands go to battle. The competitive dynamics that shape industries.

A Note From Me

“Hey, I’m Amisha. I started this because I believe we deserve better brand stories. Stories that are honest, complex, and real.”

Amisha

Director

“Hey, I’m Amisha. I started this because I believe we deserve better brand stories. Stories that are honest, complex, and real.”

Stories that respect your intelligence. If you’re reading this, you probably feel the same way. Thanks for being here. Let’s figure this out together.”